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CONTENTS

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BALA BASICS COVER

Launch an affordable fitness brand in partnership with the popular brand BALA, exclusively for Five Below and Walmart.

  • Partnered with fitness brand "Bala" to develop an off-price fitness brand 

  • Conducted in-depth research to identify products that align with the Bala's vision

  • Established a cohesive brand language to ensure consistency across the product line

  • Designed innovative products using Fusion 360, Adobe Illustrator, and Photoshop

  • Partnered with factories in China to create affordable products for mass production

  • Presented the "Bala Basics" directly to buyers at Five Below

  • Scheduled for release at Five Below and Walmart in Spring 2025

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INITIAL TREND AND PRODUCT LINE DIRECTION

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BALA BASICS YOGA
BALA BASICS STRENGTH
BALA BASICS TRAINING
BALA BASICS HYDRATION
BALA BASICS PRODUCT LINE

PACKAGING

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INITIAL TREND AND PRODUCT LINE DIRECTION

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FINAL TREND DIRECTION

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SHORTIE CREWS

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NO SHOWS

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LINERS

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TECH PACKS

**Some information was removed from the tech packs for contractual purposes**

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MORE PROJECTS COMING SOON!

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